We know how to deliver the perfect website for you.
Our team has over 50 years of experience working in design, web, project management, and business strategy, so you can rest assured you’re in good hands.
In our view, the only way to deliver a great site is to create it in four phases: strategy, credibility, performance, and growth.
Strategy
Understand your business, offering, and audience, set clear goals for the project, and know how we’ll measure success.
The first step in any project is to gain clarity of where you are and where you’re going – too many clients tend to brief us on what they think they need (no disrespect) not on what they are trying to achieve in relation to where they are. Our goal is not to simply deliver you a specific product, it is to ensure that what we are all working towards is the right solution for your business and audience.
So, our first step is to understand you, your business, its offering, and who your audience is. We aim to complete this within our initial ‘Project Kick Off’ event. From here, we can help you set clear goals for the project, and most importantly, agree how we’ll measure the success of the project.
A clear strategy sets the foundation for a successful project.
Credibility
Develop a solution that enhances your brand credibility and reaches your goals though great content, clever design, and creative delivery.
Once we have clarity of the strategy and goals for the project, we can move into building and enhancing the credibility which your business needs to be successful.
Every project is built up from a number of elements that, overall, present your business credibly to its market place. These include the message and content used to describe your business and its services. The look and feel of your brand or logo, and the design of the website or other digital marketing solution. The imagery, photography, and video. And finally the technology, functionality, and delivery of the finished product.
A credible solution builds the confidence of a prospective customer.
Performance
Work with a high performing team using cutting-edge technology which is robust, secure, and fast.
A great project relies on the performance of a great team – and on the web, great technology. We work with a selection of exclusive and often diverse clients. Our knowledgeable and experienced team enjoy really getting to know each individual customer and recognise that a positive and open relationship is the foundation of a highly performing team – and that you, the client, are a key member of that team.
The performance of the technology we use should be a given – and it is. We continually monitor new technologies, software, and developments within the digital arena and strive to ensure we deliver robust, secure, and open solutions. We utilise tried and tested technology that will continue to be developed and supported as this (relatively) young industry continues to evolve at a stratospheric rate. We will be there to guide and direct you through the digital maze, now and in the future!
A highly performing team and robust technology deliver a great solution.
Growth
Understand that the launch of a new website is just the beginning of the journey…
The stage most often ignored or forgotten is what happens after the project is delivered and launched.
From the Strategy stage we help clients understand that the launch of a new website is just the beginning of the journey, and hence needs to be considered from the outset of any project.
We call this the Growth stage, and, like a plant, your website or any other digital solution needs to be nurtured so it will grow and fulfil the goals set out in the Strategy. These activities range from hosting, maintenance and system or software updates (see our Packages). Through growing the credibility and content of the website through news, case studies, and testimonials, to a broad array of Digital Marketing solutions to attract and engage new customers to your business.
We will discuss and consider ideas and options for the Growth of your website at the Strategy stage – and don’t worry, there will be options that you, we, or third parties can undertake. This stage is very much about maintaining ongoing credibility, but more importantly achieving a return on your investment (ROI).
A clear plan for growth defines the ultimate success of a project: its return on investment.