Split screen technology has been used throughout the film and television industry for decades, with early examples dating back to the silent, black and white movies introduced from the very beginning of the 20th century.
Fast forward over a century and split screen has now been introduced as a relatively new web design trend. First emerging in 2016, more and more websites and web design agencies are now adapting to this web design trend which is set to ignite in 2018.
As a professional Knutsford Web Design agency, being at the forefront of web design and emerging web technology is always a talking point in our Knutsford web design office. So, join us as we will look at what split screen web design is, when to use split screen design and why web design agencies are starting to incorporate split screen web design… Let’s dive in!
What is Split Screen Web Design?
As you can probably guess, a split screen layout (also known as a vertical split) is when the layout elements are displayed into two or more vertical parts that are directly adjacent to each other. Split screen design offers a logical, easy to way to present content in equal elements that will also act responsively by stacking one element on top of the other across all devices.
When to use Split Screen Web Design on your website?
Thinking of a website redesign or re-branding the look or feel or your current website? Here are several reasons when to use split screen web design…
- Communicate a stronger connection between two pieces of content
- When you don’t know which of the 2 elements to feature more prominently
- Encourage users with two different call to actions on your landing page
- Promote and market new products and services e.g. sale or seasonal items
Why web design agencies are looking split screen design trends?
Speaking as a professional Knustford web agency, split screen design allows you to create something a little more fun, fresh and colourful. It’s not just the freedom though, designers can create a functional, responsive way to create an engaging, playful website that will work across multiple devices and platforms.
Implementing split screen design presents the perfect opportunity to showcase both a visual such an image, gallery or video and associate with text with equal importance. This provides an original way to express the importance of the information and allows the user the choose what take-away or call-to-action they need to decide and take. For example, as a Knutsford Web Agency website, our call to action may be a block of text with a sign-up form if we were looking to push subscribers to our newsletter.
The creative juices can start to flow and split screen design allows you to experiment with vibrant colours which really separates the elements apart but also draws the user in. On top of adding miss-match colours, you can add all different types of animated typography to really enhance your message.
Split screen web design doesn’t necessarily have to consist of two 50/50 elements, other websites have really pushed the boundaries and have included four or five equal elements. With the ability to add edgy, additional shapes, split screen web design really doesn’t have any boundaries when it comes to the eye. However, while you may create a stunning website, you also need to consider the responsive design (how it looks on mobile) so the more complex the design, the more you must consider and compromise split-screen layouts to smaller devices.
Knutsford Web Design Review: The Verdict
If you have a marketing strategy with a clear sales funnel, I would highly recommend looking at split screen web design if you are looking for a fresh new website. They can be fun, colourful, look really cool responsibly and most importantly, challenge users to interact with your website.
If you are looking for a website redesign in the new year, why not get in touch with your local Knutsford Web Design Agency. If you would like to read more on the art of growing your website, why not subscribe to our newsletter.