Pushing on from the theme of last month’s blog. I thought I’d attempt to tackle another burning common question all online businesses seek advice on; “How to Generate More Website Traffic?” Almost every business has their presence on the World Wide Web, regardless of your clientele or the size of your presence, each business needs to create and deliver an internet marketing plan. The question is; how to try and drive more viewers and traffic to your website? Part of the solution is creating and adapting a successful landing page with content that engages your target audience.

96% of Visitors don’t buy from a website on their first visit, so you need to make an instant, lasting impression on all visitors’ who navigate around your website. Statistics prove that you have a window of 8 seconds to attract and entice potential new customers viewing your website. Within that time, looking at your landing page/home page, does it honestly answer the following questions?

• What is your line of business?
• What services can your business provide for new/existing customers?
• What is your business offering?
• Why are you different?
• What do I do next?

The Rewards of a successful Landing Page

9/10 times, a viewer will access your site through the landing page, which is most commonly the home page filtering through a search engine result or through an advertisement link. The Landing page does what its name suggests; it’s the very first page a visitor will view when they click on your website. The goal of a landing page is to try and improve the traffic and number of visitors to the website, with the possibility of turning some of these new visitors into potential leads of future customers and sales. The rewards can prove to be beneficial, but it’s also important that the rest of the website is up to a par and matches the home page.

Here are 3 easy ways to not only improve a first time visitor’s view of your website, but to also produce more potential traffic and sales from both your home page and the rest of your website. For more hints, I’ve found a helpful small business blog which you can view by clicking here.

1. Content

The purpose and functionality of your website is to communicate your business and services by getting your message across. This is where Content plays a vital role.  Content on your website dictates a whole list of variables which we’ll discuss. First of all it’s vital to highlight who your target audience is; perhaps listing a set of keywords you would search for. Building from these words, now look to mould these words into sentences which are both appealing and engaging to potential customers. Grab their attention on the home page and look to entice them to view the rest of your website.

Secondly, content also plays a role in search engine rankings. This is due to the fact that search engines such as Google crawls through your website checking the content which goes on to order the search engine rankings. So it’s significant to produce content that provides solutions and answers to potential questions customers might have about the services or products your business has to offer within the content.

2. Marketing

Successful marketing is also an element on the performance of website traffic; again this can have its peaks throughout the calendar year, especially if you’re focusing on providing seasonal offers/advertisements or if you provide a newsletter to subscribed customers.

I’m not claiming to be an online-marketing guru, but I can provide some simple strategies you will hopefully find useful.

No matter how thorough or frequent your marketing campaigns are, it’s essential the offers/promotions are crystal clear to customers, tell them what they want, what value you provide, what benefits them and why they should require your services. If you believe in your product show customers why they should too! Including hyperlinks both internal and external on your website or featured in your newsletters is also a great way to increase performance on search engine results. Search Engines when crawling through your website can measure the quality of sources linking to and from your website/newsletter.

3. Site Structure

The layout and structure of a website can also play a role in a user’s interaction of a website. Again, if the pages are easily accessible and the layout is presentable and clean, it then encourages the user to look further into the website, there’s nothing worse than getting frustrated when you can’t find a piece of information on a website which leads to the likely hood of them never wanting to return to your website again.

Hopefully, after reading this, you all will be encouraged to try these helpful strategies with positive results. If you would like to know more, here’s a great little blog I’ve found which highlights more ideas at a very low cost. Click Here.

Social Media Traffic Statistics

57% of companies with a blog have acquired a customer from their blog.

62% of companies using LinkedIn have acquired a customer from the network.

So putting this into perspective, it’s ideal that main pages on the site are accessible within 1 easy click for visitors. Further websites with a deeper/hidden page structure should also follow a similar rule set providing the relevant links to navigate around the website. Again this should follow the 3 click rule as it can potentially provide a challenge for search engines to find and crawl through, again making a lasting impression on your search engine rankings. Finally it’s important to carry out regular maintenance checks, it’s vital that all current links and images function correctly, here at untitled™ we carry out regular checks on a monthly basis for all our lovely clients!

Conclusion

So reflecting back on this blog, I hope each of you found this insightful taking away some tips and tricks heading into the future. If you would like to discuss the progress of your website’s performance or would like to have a professional agency’s thoughts on your home/landing page, please don’t hesitate to get in touch with the team at Untitled™. You can contact our Accounts Director, James Cox, at 0845 363 7082 or email jc@untitledtm.com.