Google My Business has already become an essential tool in helping local businesses increase search presence. From sharing posts to engaging with customer reviews, Google My Business lets you easily connect with your customers.

Now, for those of you who use Google My Business, you may have noticed that Google has recently introduced a new feature which allows you to build and list a collection of your products titled Google My Business Products (Beta).

As a web design agency in Cheshire who love creating effective, long-lasting relationships with our clients, we love nothing more than watching our client websites grow. As something that might be of interest to you to improve your search presence, we have created a nice and easy guide on how to add products to your Google My Business listing.

But first, let’s start with a quick reminder on what is Google My Business…

What is Google My Business

When you search for a business, have you ever noticed any additional information such as customer reviews, images and latest posts appear on the right side of your search? Well that’s Google My Business…

Google My Business is a free business listing profile that allows you to manage how your business appears and drive customer engagement across Google Search, Google Maps and Google AdWords.

All businesses are eligible to create or claim a free listing. If you are a new business or currently do not have a website, Google My Business allows you to include a business name, location, hours, reviews, photos and provide insights into how users are searching for your business.

Don’t worry, as a web design agency based in Cheshire, we love nothing more than seeing a website grow so have already created a handy introduction to Google My Business.

Google My Business – Product Editor & Product Catalogue

The Google My Business Product Editor allows you as a business owner easily build a presence on both mobile and desktop to showcase products and drive customer engagement. All items added through the product editor will appear on your business profile under products on mobile, or the product overview module on desktop. All items added through the product editor will appear on your business profile under ‘Products’ on mobile search, or the product overview module on desktop search.

There are two ways you can create products on Google My Business

• You can use the Product Editor
• Create a Product post

How to add a product catalogue using the Google My Business Product Editor
To make sure all potential customers using search on both mobile and desktop see your
products, you can simply add products through the Product (Beta) tab within your Google My Business dashboard. The Products Catalogue isn’t currently displayed on Google Maps.

When adding products, you will need to assign each of your products a category by creating one. Google recommends creating at least 3 collections of 5 products each.

First, you will need to give your product collection a name and description. You have 58 characters available for the ‘Collection Name’ and 1,000 for the ‘Description’.

Next, you have the option to list a price or a price range for each product you add. Finally, you can upload a product photo with the ability to crop and resize your image, just like you can when adding creating a Google My Business post.

Once you’ve created your first Collection and added your first product, you have the option to add another product to the same Collection, or to create a new Collection. In the Product Editor tab, you can add, edit, or delete products in your Product Catalogue.

How to create a Google My Business Product post
Creating a ‘Product Post’ presents a great opportunity to market your produces over national holidays. For example, if you were a local florist, you could create a ‘Product Post’ to promote a bouquet of roses to run 7 days before Valentine’s day.

To create a product post, from your Google My Business dashboard, simply navigate to ‘Posts’ and choose ‘Product’ post. Add details such as name, fixed price/price range, image, product details and a call to action button, then you can publish your post.

How potential customers view your products
When a customer views your listings from a mobile device, they’ll see a products tab with two new carousels. Product Posts will display the products that you have highlighted through your products posts. The Product Catalogue carousel will display the product collections that you have added, where the user can click for further information including;

• Tap a featured product card to see the product details
• Tap a collection to see an overview
• Tap a product within a collection to see the product details
• Chat or call you to find out more
• Provide feedback about the usefulness of the product information

Are you looking to drive customer engagement?

Do you need any help creating your free Google My Business listing? Do you want any assistance adding products or growing your online presence? As a professional web design agency based in Knutsford, Cheshire, we love nothing more than seeing how client websites grow. Please contact untitled™ to get started on your journey.

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