Cheshire SEO Strategy: Choosing The Right Keywords For Your Business

Local SEO Strategy Choosing The Right Keywords For Your Business

Keywords play a crucial role in the success of any website.

Every website needs to implement some form of an SEO strategy to flourish. However, you shouldn’t optimise your website for search engines unless you have conducted research and chosen suitable keywords you wish to target.

How do you find keywords that are right for your business? How many users will search your chosen keywords each month? As a Cheshire web design agency, we love to advise our customers on the art of growing their websites. With this in mind, we have put together a local SEO strategy guide on choosing the right keywords for your business.

Choosing The Relevant Keywords For Your Business

When choosing relevant keywords, the biggest piece of advice I hope you take away from this is think like a customer and not the business owner.

Many small business websites fall into the trap of choosing broad, generic and vague keywords that do match their products and services, thinking it will generic more traffic. WRONG, you will be fighting with much bigger websites and even if you do attract some visitors, they won’t necessarily be the high-quality leads you want.

Instead, sit down and choose very specific, relevant keywords that match specific products and services you can offer. You are more likely to attract and engage quality prospect leads.

Research your competitors! I’m sure you will have a great idea who you’re competitors are so look to search for these keywords and see where you currently rank in search rankings and where your competition is.

Example – As a local web agency, we would look to target keywords based around our location, products and services. We are far more likely to attract better leads by putting efforts into ‘Cheshire Web Design Agency’, instead of ‘Web Design Agency’.

Write a List of Keyword Ideas


Introduce Long-Tail Keywords For Your Business

When putting together your keyword strategy, look to include long-tail keywords.

A long-tail keyword is a keyword phrase that it made from three or more keywords. Long-tail keywords are more specific because they usually target more niche products and services than generic keywords. Although long-tail keywords will have fewer monthly searches, they are less competitive and draw higher quality traffic.

Research Keyword Search Volume

Now you have drawn up a list of your keywords, now it’s time to research the average monthly search volume to see if these keywords are too broad with lots of competition, good quality or if they don’t draw any searches.

We have two options…

There are many free and paid keyword tools out there but as a starting point, I would highly advise you look at the Google Keyword Planner. We wrote a beginner’s guide to the Google Keyword Planner, which explains in detail what the tool is and how to use it to conduct your research.

Google Keyword Planner - Choosing Keywords

Example of keyword ideas on Google Keyword Planner

For a small business, I would to target keywords that have monthly search volumes of 100-1000 search each month. With some organic SEO strategy based around your chosen keywords, you will start to see some improvement within a few weeks.

Now, the second option for our customers… we do use a professional SEO service that allows us to capture quality keyword data such keyword search volume and how your competition compares. If you are interested in this service, please do contact us… All you have to do is provide keywords and your competitors and we can draw up an SEO digital marketing plan.

How to boost your keywords

Next, you need to implement a digital marketing strategy that comprises of targeting these keywords in the shape of landing pages, weekly blogs and clean URL’s. Using the organic approach, if you stick to targeting realistic keywords, you should see a difference within 6 weeks.

If you would like to discuss keywords or putting together a digital marketing action plan, contact the experts. We are untitled™, a Cheshire based web design agency who specialise in the design, build and growth of websites.