76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase – Source Have you ever thought about how potential customers actually find and contact you as a business? Well according to statistics, 76% of searches on Google will […]
Breadcrumbs are useful for both practical for web designers and SEO. Not only will it help search engines better understand the structure of your website, it also helps visitors understand where they are on your website. However, not all websites implement this key navigation tool. Inside this article, we will take explain what breadcrumbs […]
Over the last decade, I think it’s fair to say search engine optimisation (SEO) has continuously evolved and changed. We’ll often read about multiple updates per year from Google, such as the ‘Florida’ or the ‘Medic’ updates but what do they mean? What impact do they have on my business website? As a result, we […]
Every business website should have a purpose. From getting users to sign-up to a newsletter, to purchasing products – each website should have several calls-to-action. Getting your calls to action right is arguably one of the most important things you can focus on, on your website. Maximising clicks is the simplest and quickest way to […]
Have you ever noticed your website suddenly dip in search engine rankings? Well over the last 12 months, Google has released a number of key updates to search engine algorithms which have not only taken a number of websites by surprise, but many never recovered. With the most significant update occurring as recently as March […]
Thinking of creating a Facebook business page but have no idea where to start!? Well, from creating your business page to adding your first post, our Cheshire web agency have created your Facebook small business checklist, so you’ll be up and running in no time! Facebook Business Stats Still not sure if Facebook is right […]
Keywords play a crucial role in the success of any website. Every website needs to implement some form of an SEO strategy to flourish. However, you shouldn’t optimise your website for search engines unless you have conducted research and chosen suitable keywords you wish to target. How do you find keywords that are right for […]
It’s been two years since Google first introduced mobile-first indexing… Fast forward two years and as we’ve seen more and more websites across the world embrace the mobile web. Last month, Google shared the news that they now use mobile-first indexing for half the pages shown in search results globally. Inside this article, join us […]