Have you ever noticed your website suddenly dip in search engine rankings? Well over the last 12 months, Google has released a number of key updates to search engine algorithms which have not only taken a number of websites by surprise, but many never recovered. With the most significant update occurring as recently as March […]
Keywords play a crucial role in the success of any website. Every website needs to implement some form of an SEO strategy to flourish. However, you shouldn’t optimise your website for search engines unless you have conducted research and chosen suitable keywords you wish to target. How do you find keywords that are right for […]
Today, it’s almost impossible to see a business function without a website. Since the introduction of the world wide web, business has grown, evolved and changed so much that small businesses can now exist by selling products and services online from the comfort of their own homes. Without this progress, companies such as our own […]
It’s very likely that you already have Google Analytics installed on your website. However, it’s also probable that at first glance, you will either find the dashboard very overwhelming or you are not entirely sure what to do with the volume of data. Google Analytics is a free website analytics service provided by Google to […]
After covering how Facebook advertising could help your business grow online, Instagram has quickly skyrocketed to nearly 1 billion active users every month. Although it may still be behind Facebook in active users, it’s the organic marketing statistics that cannot be ignored and prove how powerful Instagram advertising has become and how it could help […]
It’s been two years since Google first introduced mobile-first indexing… Fast forward two years and as we’ve seen more and more websites across the world embrace the mobile web. Last month, Google shared the news that they now use mobile-first indexing for half the pages shown in search results globally. Inside this article, join us […]
How much interest or business is your website generating for you? Do you know how much a phone call, a contact form enquiry, or a newsletter sign-up is worth to you? No matter what size of business you are, your website has its own unique purpose and individual goals. For example, a local bakery may […]
Tis the season to be jolly… At the time of this writing it’s the start of the Black Friday long weekend so the countdown to Christmas can officially begin! Okay, so while some of you may be way more organised than me by already starting your Christmas shopping, most of you will start with Black […]