Today, 4X as many customers would rather watch a video about a product than read about it. In a world where almost 5,000,000,000 YouTube videos are watched every single day, adding video content to your marketing strategies has quickly grown into one of the most powerful and effective ways to reach your target audience and maximise call-to-action.
Just like website copy, video content has become an art form that needs to be engaging, unique and search-engine maximised to become effective. Inside our web grower blog, our Cheshire web agency team will cover why you should look to add video social media marketing, what elements you should look to include in video marketing and how video can expand online interaction.
Why should you look to add video social media marketing?
In today’s population, 65% consists of visual learners so the majority tend to absorb information through the art of video. To add to this, in today’s climate the average attention spam is getting shorter and shorter with nearly two-thirds preferring video within 60 seconds. With these statistics in mind, numerous social media platforms have turned to video
Studies have also found that. By being able to pack more information into such a short time-frame, this can eliminate having to break content up into pieces so you can pitch your call-to-action in a matter of seconds and that is the reason why social media platforms have adopted video marketing as their preferred content.
In their latest update, Facebook have now placed firm priority on favouring video content. In an effort to capture the most engaging and relevant content for it’s users, Facebook now takes note of how time users spend on any particular piece of content then spreads out the content that is posted by a single publisher. In an attempt to encourage video content, Facebook introduced Facebook Live – a video streaming service.
Much like Facebook, Twitter also identified the importance of video content and acted by purchasing start-up video streaming platform Periscope in 2015. According to statistics, 82% of twitter users watch video content on Twitter.
What elements should I look to include in video?
Before we even touch on SEO, ask what are you trying to achieve with video marketing? Are you trying to educate your audience? Are you promoting a sale? Every video has a call to action so there are a number of elements you need to consider when creating a video….
Target Audience – The tone of your video will purely dictate how the visitor engages with your video. If you are looking to raise awareness of you products and services, look to educate them. If you have a promotional offer, provide every opportunity to get them to subscribe or even if you want to just raise brand awareness, a funny video could serve the perfect entrainment.
Quality of video – Although large corporations may insist on the highest of quality in video, others have taken to raw video taken from a phone which have proven to be successful. There’s something quite charming about viewing raw, behind the scene footage which can have the same effect for no cost!
Choice of thumbnail image – A great feature for YouTube content! So a thumbnail image is the still image visitors see before interacting with the video. Look to choose a thumbnail image that is both relevant to what the video is about and something that will encourage visitors to click play,
Autoplay Feature – This subject has certainly divided opinions within our Cheshire web agency in a previous article but for social media and landing page marketing, the first couple of seconds of your video needs to draw the visitor in to watch what you want to pitch to them.
How video marketing can expand online interaction
After Google, YouTube is actually the second largest search engine. So, just like how search engines use algorithms to calculate keyword rankings, video content needs to follow in the same footsteps so video sharing and social media websites know how to categories your video content so it reaches the correct audience. Our Cheshire web agency have put together a few tips you can implement to help expand online interaction.
Embed the same video content onto your website! Experts at Google have openly said that search engines will look to websites that are rich in forms of other content such as video media.
Keywords! Although the days of keyword stuffing video’s on YouTube have long gone, just like blogging content, look to take the time to employ the keywords in the title, headlines, description and the transcript of the video.
Social Media Platform Crossover – When uploading a video to YouTube, you can easily adjust the settings and share the video on facebook, and twitter. You can also post a thumbnail Instagram to really maximise social media exposure.
Will you consider video marketing?
As a Cheshire web design agency, we would always advice our clients to try different forms of online marketing because being realistic – it’s hard to predict how users will interact with content but video is a quick and easy way to digest what you have to say.
If you would like to discuss video online marketing strategies or how to maximise your website, head over to our contact page and get in touch with a member of our Cheshire web agency team.