5 Reasons why your small business needs a Word Press website

5 reasons why your business needs a WordPress website banner

As a Cheshire web-design agency, we often receive enquires from small businesses who are looking for either a complete website re-build or want to make their website mobile friendly.

Following first point of contact, sometimes we are left amazed as to how some small businesses with websites have no absolutely no control on how to make any changes to the website, no matter how minimal. After all it will be you, the client, who will know more than anybody else about your business.

If you are perhaps thinking about a website re-build or would like to turn your website something fully responsive, this isn’t a blog demonstrating why we are the best web-agency in Cheshire, this is about introducing you to WordPress and how this content management system brings the power back to you, the business, along with the benefits that come with it.

Inside our blog, we will provide you with 5 reasons why your small business should consider WordPress as your next website.

Blog in a matter of seconds

WordPress is the most popular blogging system in use on the web. It was originally introduced as a content management system where just about anybody could publish their thoughts without the need for a web-developer to make the changes for them.

As WordPress has evolved, the ease of blogging has always remained the same. By introducing ‘Posts’ (Different from a web-page) the ease of blogging today remains intact. Anybody who has access to your website can easily log into the website, create a new post and publish any article, blog or news they have written with ease in seconds!

Although your web-developer will need to assign a where your posts are published, the ease of blogging has never been simpler.

WordPress Blog

Search Engine Friendly

Search Engine Friendly Category URL WordPress utilises different functions to make your website as search engine friendly as possible. Regardless of how basic your understandings of search engines are, when creating a simple post, WordPress allows you to create the following; all of which are useful tips on how to increase search engine presence.

  • Search engine friendly URL’s
  • Categories for your posts
  • Define headings within your text
  • Assign alternative text to images
  • Write search engine friendly descriptions

With any untitled™ WordPress website, we look to incorporate Yoast SEO, a plugin we include with your website to help your business become even more search engine friendly.

Mobile Friendly

WordPress Mobile Dashboard Example46% of all searches are performed on mobile devices, a statistic that will only increase as websites start to target mobile traffic. If your website doesn’t work, or even look good, when browsing on a Smartphone or tablet, potential customers are far more likely to skip your website

Now, many WordPress themes are designed to be responsive, especially any designed by untitled™, meaning customers will not be presented with a challenge to try and have a look around your website. This means that the websites responds and adapts so it positions itself so it is much easier and simpler for the customer to use.

Having a mobile-friendly website isn’t just for your customer’s benefits. If you are planning on managing your website, you can easily log into the WordPress dashboard from your smartphone or tablet and easily make any changes you need from any location.

WordPress Community with Plug-in recommendations

Because WordPress is open-source, there is a WordPress community full of web-developer’s who all share the same goal, to provide support, exchange ideas and to make WordPress a better place for everybody.

With WordPress updates roughly 4 times a year, WordPress developers often design a plug-in, (A plug-in is a feature with custom functions enabling users to tailor sites to specific needs) so if you, as a business website, need anything in particular, we can test and recommend a plug-in that is tailored to suit you which will usually be a part of your subscription package.

WordPress Logo

Easy to manage, maintain and update

As with any untitled™ WordPress website build, your website is guaranteed to come with the very latest protection against everything from the likes of security and spam to social media. These plug-ins are updated on a regular basis to make sure they stay on top of performing for your website. You, as the business owner, can take control and can manage, maintain and update the plug-ins to make sure your website is firing on all cylinders thanks to a few simple clicks of a button.

If you would like to see plug-in we recommend for any website, check out our 5 WordPress plug-in recommendations.

What you should do next?

If you are looking for a complete website re-build, or perhaps think it’s time to your website into a fully mobile-friendly responsive website, we are just a phone call away! Why not call the Cheshire web-design experts who are passionate about all things WordPress. Give us a call on 01565 653616 or send us an email at tom@untitledtm.com