By 2021, global IP video traffic will account for 82% of all consumer traffic, with live video streaming accounting for 13%. The fact is, few visitors will buy based on first impressions of a website, so how do you create engaging content that not only boosts engaging content, but also helps them through your marketing funnel so they return to your website, or better yet convert into customers?
That’s where video marketing comes in… with so many different opportunities for you to present your audience with video content, it’s no surprise video marketing continues to raise.
Our Knutsford Web Agency will take you through 5 different types of video marketing content you can implement as part of your marketing strategy.
CUSTOMER CASE STUDY / TESTIMONIAL VIDEO CONTENT
Customer case studies are without question one of the most powerful and effect trust signals that instantly builds trust, and add authenticity to your brand as a business. As with written content such as Google reviews, case studies or testimonial video content allows you to directly communicate trust, value and reliability, but best of all, it allows your customers and clients do all the talking for you, telling their story from their point of view.
As with written content such as online reviews, case study video content allows you to directly communicate trust, value and the relationship you have developed with customers through their own words which is advertising you simply cannot buy when it comes to giving potential customers confidence in your products and/or services.
Following the introduction of Facebook Live and Twitter’s live streaming app Periscope, the presence of live video has rocketed over the last couple of years. Presenting instant, easy to digest content, 80% of audiences would now prefer to watch live video than read a blog, with a further 82% now favouring live video from brands they follow over social posts.
With the ability to create raw, instant live video from the ease of your mobile phone, any business can easily create live video and start to grow a connection with audiences on a much personal level. Brands and businesses alike can offer followers exclusive content through live video such as showing the human side of your company with a behind the scene look into your company, a sneak peek at a new product launch or hosting a Q&A session.
45% of live video audiences would pay for live, exclusive, on-demand video from a favourite team, speaker, or performer.
Simple, yet seriously effective, nothing helps more than demonstrating how your product or service works in practice than in the shape of a review video to persuade viewers to invest in you! Still not convinced? In the past two years on YouTube alone, videos with the word “review” in the title had more than 50,000 years’ worth of watch time on mobile alone!
At this stage in your marketing sales funnel, review videos will often become the last obstacle in convincing potential customers, so they are likely to spend much more time to analysis the details before making a final decision. Review video’s don’t necessarily have to always be reviews on your products, if you build up a trusted following, you can create review video’s to review and recommend other industry-related products, for example as a Knutsford Web Agency, we could review the latest WordPress update which would be of interest to most of our customers.
I’m sure everybody has encountered a problem and search for a way to solve it, even if they didn’t know what type of product, item, or service they need. Also known as explainer, tutorial videos provide excellent content opportunities to help identify and problem-solve a technical issue or explain how your product or service may solve a frequently asked question. This type of video content differs from all the rest because it allows you to be a little more creative in using storytelling techniques to explain why they should use your service/product, which is why 4 out of 5 consumers find tutorial videos helpful.
Just like educational video’s explainer video’s are usually the most shared type of video content due to the content and length, which are recommended to be under 2 minutes. Again, explainer video’s don’t always have to be about your products or services. As a Knutsford web design agency, we may provide a tutorial on how to use a product we recommend.
COMPANY CULTURE VIDEOS
Although customers love good products and a great service, they love brands that have a great workforce behind it. Using company culture videos to expose the faces behind your business is a great way for customers to relate on a far higher, emotional level. From funny videos to birthday celebrations, customer culture videos humanise your brand and offers lots of room for creativity.
KNUTSFORD WEB DESIGN AGENCY CONCLUSION
With the combination of connecting with wider audiences through numerous types of video content and the presence of YouTube acting as the second largest search engine and social media channels turning to video, you can’t really afford to miss out on video content in 2018. As a Knutsford Web Design agency, we would highly advise on looking to video content if you are serious about increasing conversation rates and improving SEO at the same time.
If you would like further advice on video marketing content as part of your ongoing website strategy, get in contact with your local Knutsford Web Agency. For more advice on the art of growing your website, subscribe to our quarterly Web Grower Newsletter.