Usually, when asked what are the most important pages on your website, I’m willing to be that the ‘Thank You’ page doesn’t come close. One of the first words we learn as we grow up is to say ‘Thank You’ so why do we not incorporate manors on our websites?
Well as a Cheshire web agency, when building new websites, one of the first steps is to create a sitemap, so in this blog, we will present 4 reasons why you need to create a ‘Thank You’ page any why you are missing out on a potential goldmine…
Visitors who submit forms are your best website visitors. Once they have filled out their details, never assume that their experience ends once they have landed on a ‘Thank You” page, where are they supposed to go once they have completed your sales funnel? A ‘Thank You’ page is the perfect marketing opportunity to keep warm leads further engaged.
Take advantage of this opportunity to gently push and guide your visitors to more, sometimes exclusive, information that you want them to read. You can take them on any kind of journey you wish by offering a variety of marketing opportunities such as;
- Unique discount codes
- Exclusive promotional offers
- Share your best content or testimonials
- Access to exclusive content such as brochures
- Survey’s or Feedback based on their experiences
- Follow your social media channels or share your website
- Encourages users to sign up and create an account
Tracking Marketing Data
If your website has any type of contact form, from simple enquires to downloading brochures, a simple confirmation message isn’t enough to measure how many users completed the form or offer valuable insight into how many users failed to complete the form or how they reached it… All of this is valuable marketing information you are missing out on!
As a professional Cheshire web design agency, we highly recommend looking into setting up a free Google Analytics account to help track marketing data.
Through creating a simple ‘Thank You’ page, this allows you to easily and quickly create a Google Analytics Goal, which instructs Google to record the information when a user is redirected to the ‘Thank You’ page, upon completion of the contact form.
Through capturing the data, you will gain a valuable insight into the data about what’s stopping users from filling out the form and where you can improve to turn potential leads into customers.
Acknowledgment and Ease of Mind
Have you ever filled out a form, clicked submit, then questioned if the form actually sent, prompting you to fill it out 2 or 3 more times? I certainly have when waiting for something to happen after submitting my details.
When you create a dedicated Thank You page, just saying a simple Thank You message offers a much deeper level of confidence and security to your visitors that you acknowledge receiving the form and that their message has been successfully delivered. If visitors have made a purchase or shared personal details, that small piece of confirmation offers total clarity and peace of mind and store confidence in your products and services to potentially return to your website.
Take customers on a journey
A simple ‘Thank You’ page provides a personal experience visitors will remember. However, speaking as a professional Cheshire web design, navigation is an essential on all business websites, including the ‘Thank You’ page which is where most other thank you pages fall. Take users on a journey by providing navigation to other key areas of the website.
Cheshire Web Design Verdict
Whether you’re trying to gain more insight into your customers, track marketing data or want to create a marketing opportunity, having a ‘Thank You’ page should be considered on every business website.
If you would like to share your ‘Thank You’ page or wish to implement one on your business website, why not get in touch with your Cheshire web design agency.