Free Business Tool: What is Google Tag Manager?

Success within digital marketing is driven by data. No matter what type of website you have, from a small business website to a large e-commerce store, it’s essential to understand how users interact with your website. Although free tools such as Google Analytics and Search Console (Webmaster Tools) can deliver important insights into website data, […]

Cheshire Web Design Trends: Visual Search Technology

Okay, answering this honestly… when was the last time you made an online purchase based purely on the written description of an item, or without seeing an image or any kind of visual search technology? Following in the footsteps of how voice search is evolving search rankings and how we approach digital marketing, visual search […]

A beginner’s guide to the Google Keyword Planner

Keyword research is an essential, valuable and profitable activity within digital marketing when it’s done correctly. However, ranking for the keywords can make or break your website and you can quickly get lost amongst the lower search engine results if it’s not triggered correctly. Although Google do offer a free, essential keyword marketing tool in […]