10 Year Challenge: Web Design Edition

This month, a record-breaking egg became the most ever liked picture on Instagram by generating over 50 million likes. Well, another #hashtag trend to break the internet is the 10-year challenge. If you are not familiar, basically contributors post a recent photo of themselves from today, alongside a photo from a decade ago. Sounds simple right!?

Inspired by this social media craze, we thought it would be cool to reminisce about the web from 2009 and take a slightly different spin by introducing the 10-year challenge web design edition.

Inside this article, we will revisit how websites have evolved over the last 10 years thanks to the Wayback Machine, and revisit some of the major news topics to dominate web design industry over the last 10 years.

Responsive Web Design

10 Year Challenge Responsive Web Design

Dubbed ‘Mobilegeddon’, responsive web design is certainly the biggest change within the web design industry over the last 10 years. Introduced in 2015, Google announced a series of new updates which would openly give priority to websites that adapt and display on smartphones, tablets and other devices.

With mobile traffic and search enquires starting to surpass desktop, the purpose of responsive design is to build web pages that detect the visitors screen size and orientation and change the layout accordingly.

Social Media Digital Marketing Trends

Today, if social media users were listed as countries, several would be included inside the top 10 of the world population! According to statistics, there are over 2 billion Facebook users and 1.57 billion YouTube users, beating nations such as China (1.45 billion) and India (1.3 billion).

Rewind 10 years in a digital marketing world dominated by the likes of Facebook, Myspace and Bebo, the likes of Snapchat, Instagram or Pinterest were not even in existence yet!

Launched in 2010, Instagram have created a truly unique social media experience that is instant. All content such as photo’s, video’s, stories and comments can be very quickly digested, at the user’s convenience. Over the last 10 years, Instagram and certainly made it’s lasting impression within the digital marketing world;

  • Over 95 million photos and videos are shared on Instagram daily.
  • 51% of users visit Instagram on a daily basis, 35% visit several times a day.
  • 50% of Instagram users follow at least one brand, the most off any social media platform

With over 300 million monthly active users, Snapchat was founded in 2011. Introducing a fresh twist on delivering digital marketing content, it’s delivery method of sending in-the-moment “disappearing video, photo and chat content has certainly divided professional opinions.

Although the statistics are impressive, snapchat is a hard concept for all marketers to grasp, as the purpose to share content with the public.

  • The average active snapchat user will open the app 25 times every day and spend approximately 34 minutes a day.
  • 71% of snapchat users are under 34 years old
  • The average revenue per user increased by 37% to $1.60 in 2018 compared to $1.17 in 2017

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests.

Best described as an online visual search engine, Pinterest is a social media platform created in 2010. The purpose is to allow users to discover, collect and share pictures based on their interests. With over 250 million users, Pinterest Ads have become very successful for businesses who deliver inspiration. Let’s look at the facts;

  • 83% of weekly users have made a purchase based on Pins they saw from brands
  • 87% of Pinners have purchased a product because of Pinterest.
  • The average time spent on Pinterest is 14.2 minutes each day

Evolution of Fonts

10 Year Challenge Web Fonts

Can you believe Google Fonts were not around 10 years ago? Look through our gallery of before/after screenshots from a decade ago, you’ll see that era was dominated by simple fonts such as Arial and Times New Roman.

Now, web designers have an unlimited number of fonts available to play with and push the typography boundaries of designing your website.

10 Year Challenge - Web Design Trends A Decade Later

User Experience has firmly taken centre stage. Today’s websites are far more user-interactive and technology has allowed web design to introduce video, moving backgrounds and animation to visitors to deliver a much more media-rich, captivating user experience.

If you think it’s time to re-design your website and bring it up to date with today’s latest trends, contact untitled™ to deliver a world-class website for you. Give us a call on 01565 653616 or if you want to arrange a meeting in our Knutsford offices, simply fill out our enquiry form.